Today there is a growing interest in rural life as shown by:
- Consumers looking for experiences
- Customers wanting to know where their food comes from; and
- People wanting to see AND participate in farm and ranch life.
Rural -based agriculture is perfectly placed to fulfill these wants. While those closer to an urban center and large populations allows for convenient and easy day trips, there are lots of examples of successful agritourism businesses being developed anywhere. With effective online marketing, there are no boundaries in being found or not having the perfect platform to tell their story.